top of page

State Farm:  TV Spots

As part of the effort to bring youth, whimsy and a sense of humor, enhanced with the flavor of sincerity, to the updated brand, State Farm introduced a series of touching, funny and down-to-earth TV spots. Targeted at the next generation of consumers, each piece paints a relatable picture of how your "good neighbor" helps make life go right.

My role was to establish the brand's updated persona and then extend that across broadcast, and all other, media to create a unified message speaking in the brand's new, fun, genuine and confident voice.

All content (c) State Farm


bottom of page